Teknolojiye y\u00f6nelik harcamalar artt\u0131<\/span><\/b><\/p>\nT\u00fcrkiye’de de Kovid-19 \u00f6nlemleri kapsam\u0131nda uzaktan \u00e7al\u0131\u015fma, dijital ortamda uzaktan e\u011fitim \u00fczere uygulamalar\u0131n devreye girmesiyle t\u00fcketici teknolojileri pazar\u0131 b\u00fcy\u00fcd\u00fc. Ocak-Eyl\u00fcl 2020 devrinde bu pazardaki b\u00fcy\u00fcmeye en b\u00fcy\u00fck katk\u0131y\u0131 sat\u0131\u015flar\u0131n bir evvelki y\u0131l\u0131n birebir devrine k\u0131yasla y\u00fczde 107,2 artt\u0131\u011f\u0131 bilgisayar teknolojileri ile y\u00fczde 36,7’lik art\u0131\u015f g\u00f6steren ofis gere\u00e7leri eser k\u00fcmeleri yapt\u0131.<\/p>\n
Ge\u00e7en y\u0131l\u0131n 9 ayl\u0131k devrinde meskende kalan t\u00fcketicilerin tercihleri telekom dal\u0131ndaki sat\u0131\u015flar\u0131 y\u00fczde 12,7, k\u00fc\u00e7\u00fck mesken aletleri sat\u0131\u015flar\u0131n\u0131 y\u00fczde 15,1, t\u00fcketici elektroni\u011fi sat\u0131\u015flar\u0131n\u0131 y\u00fczde 10,1, b\u00fcy\u00fck beyaz e\u015fya sat\u0131\u015flar\u0131n\u0131 da y\u00fczde 9,9 art\u0131rd\u0131.<\/p>\n
Ocak-Eyl\u00fcl 2019 periyodunda diz\u00fcst\u00fc ve masa\u00fcst\u00fc bilgisayarlar\u0131n perakende sat\u0131\u015flar\u0131 524 bin adet iken, Kovid-19 salg\u0131n\u0131n\u0131n da tesirli oldu\u011fu 2020’nin t\u0131pk\u0131 periyodunda y\u00fczde 81,7’lik art\u0131\u015fla 952 bine y\u00fckseldi.<\/p>\n
Kovid-19 nedeniyle bir\u00e7ok \u015firketin konuttan \u00e7al\u0131\u015fma modeline ge\u00e7mesi, diz\u00fcst\u00fc bilgisayarlara talebi art\u0131rd\u0131. Bu talep \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrekte d\u00fcnyada 20 milyon adede, T\u00fcrkiye’de ise 420 bin adede ula\u015ft\u0131.<\/p>\n
Ocak-Eyl\u00fcl 2019 devrini 305 milyon dolar ciroyla kapatan diz\u00fcst\u00fc bilgisayar pazar\u0131, Ocak-Eyl\u00fcl 2020 periyodunda y\u00fczde 92,1 b\u00fcy\u00fcyerek 586 milyon dolarl\u0131k ciroya ula\u015ft\u0131.<\/p>\n
Ge\u00e7en y\u0131l e\u011fitimin b\u00fcy\u00fck \u00f6l\u00e7\u00fcde dijital ortamda s\u00fcrd\u00fcr\u00fclmesi, t\u00fcketici sat\u0131n alma davran\u0131\u015flar\u0131nda bilgisayarlar\u0131n istekten \u00e7ok muhta\u00e7l\u0131\u011fa evrilmesine yol a\u00e7t\u0131. Ge\u00e7en y\u0131l\u0131n 9 ayl\u0131k devrinde 1 milyon adet de tablet bilgisayar sat\u0131\u015f\u0131 ger\u00e7ekle\u015fti.<\/p>\n
AA<\/p>\n
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<\/p>\n<\/p>\n
Bloomberg HT<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"AA muhabirinin, GfK ara\u015ft\u0131rma \u015firketi bilgilerinden yapt\u0131\u011f\u0131 derlemeye nazaran, d\u00fcnyada bilgi teknolojileri dal\u0131 en \u00e7ok yat\u0131r\u0131m yap\u0131lan alanlar\u0131n …<\/p>\n","protected":false},"author":1,"featured_media":19182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[33,2150],"class_list":["post-19181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-33","tag-ocak-eylul"],"yoast_head":"\n
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