Google’\u0131n hakimiyetinde bulunan dijital reklam hizmetleri<\/strong>yle ilgili soru\u015fturman\u0131n orta raporunu yay\u0131mlad\u0131.<\/p>\nKurulun Lideri Rod Sims, raporda dijital sanayide “ger\u00e7ek bir rekabet, se\u00e7enek ve \u015feffafl\u0131ktan mahrumluk bulundu\u011funa” dikkati \u00e7ekerek, “t\u00fcm reklam teknolojisi tedarik zincirinde dikkate k\u0131ymet varl\u0131\u011f\u0131, besbelli data avantaj\u0131yla bir ortaya geldi\u011finde, Google’\u0131n, bir bak\u0131ma kendi reklam teknolojisi i\u015fletmelerinin tercih edilmesini te\u015fvik etme kabiliyeti olabilece\u011fine” i\u015faret etti.<\/p>\n
Soru\u015fturma s\u00fcrecinde taraflar\u0131n, Google’\u0131n sanayideki \u00e7e\u015fitli rollerinden dolay\u0131 potansiyel \u00e7\u0131kar \u00e7at\u0131\u015fmalar\u0131 konusundaki tasalar\u0131n\u0131 lisana getirdi\u011fini belirten Sims, “Bu, Google’\u0131n \u00e7ok s\u0131kl\u0131kla reklam teknolojisi tedarik zincirinde t\u0131pk\u0131 reklam sat\u0131\u015f\u0131 i\u00e7in reklamc\u0131lar ve yay\u0131nc\u0131lar ismine hareket etmesi, t\u0131pk\u0131 vakitte kendi reklam envanterini satmas\u0131n\u0131 kaps\u0131yor.” de\u011ferlendirmesini yapt\u0131.<\/p>\n
Sims, Avustralya’n\u0131n, \u00e7\u0131kar \u00e7at\u0131\u015fmalar\u0131n\u0131n y\u00f6netilmesi ve Google’\u0131n potansiyel olarak kendi i\u015fletmelerini tercih etmesinin \u00f6n\u00fcne ge\u00e7mek i\u00e7in mevzuyu ele almas\u0131 ve kurallar getirmesi teklifinde bulundu.<\/p>\n
Komite, Google’\u0131n, piyasa g\u00fcc\u00fcn\u00fc suistimal ederek Avustralya rekabet yasas\u0131n\u0131 ihlal edip etmedi\u011fi hakk\u0131nda g\u00f6r\u00fc\u015f bildirecek. Sonuncu rapor, 31 A\u011fustos’ta Avustralya h\u00fck\u00fcmetine verilecek.<\/p>\n
Google ve Facebook’tan tehdit<\/strong><\/p>\nBu ortada Google yay\u0131nlad\u0131\u011f\u0131 i\u00e7erikle ilgili \u015firketi lokal medya kurulu\u015flar\u0131na \u00f6deme yapmaya zorlayan yasa teklifinin kabul edilmesi halinde Avustralya’daki ana arama motorunu kapataca\u011f\u0131, Facebook da haber payla\u015f\u0131m\u0131n\u0131 engelleyece\u011fi tehdidinde bulundu.<\/p>\n
Avustralya h\u00fck\u00fcmeti, ABD’li teknoloji devlerinin, i\u00e7erikleriyle ilgili Avustralyal\u0131 haber kurulu\u015flar\u0131na adil bir \u00f6deme yapmaya zorlayacak bir yasa tasar\u0131s\u0131 haz\u0131rlam\u0131\u015ft\u0131.<\/p>\n<\/p>\n
Bloomberg HT<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Avustralya Rekabet ve T\u00fcketici Kurulu, \u00fclkede Google’\u0131n hakimiyetinde bulunan dijital reklam hizmetleriyle ilgili soru\u015fturman\u0131n orta raporunu …<\/p>\n","protected":false},"author":1,"featured_media":22292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[941,236,768],"class_list":["post-22291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-avustralya","tag-googlein","tag-reklam"],"yoast_head":"\n
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