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{"id":26907,"date":"2021-03-10T17:20:19","date_gmt":"2021-03-10T14:20:19","guid":{"rendered":"https:\/\/borsahaberonline.com\/?p=26907"},"modified":"2021-03-10T17:20:19","modified_gmt":"2021-03-10T14:20:19","slug":"pandemi-doneminde-legodan-rekor-satis","status":"publish","type":"post","link":"https:\/\/borsahaberonline.com\/pandemi-doneminde-legodan-rekor-satis\/","title":{"rendered":"Pandemi d\u00f6neminde Lego’dan rekor sat\u0131\u015f"},"content":{"rendered":"Her ya\u015f k\u00fcmesine hitap eden Lego, pandemi y\u0131l\u0131nda rekor sat\u0131\u015f ve k\u00e2r a\u00e7\u0131klad\u0131. Pandemi nedeniyle d\u00fcnya \u00e7ap\u0131nda uygulanan karantinalar sat\u0131\u015flar\u0131 destekledi.<\/p>\n
Danimarkal\u0131 \u015firketin net k\u00e2r\u0131 y\u00fczde 19 artarak 9.9 milyar kron (1.6 milyar dolar) oldu. Sat\u0131\u015flarda da y\u00fczde 13 art\u0131\u015fla 43.7 milyar kron ile bir y\u0131ll\u0131k en b\u00fcy\u00fck sat\u0131\u015f say\u0131s\u0131na ula\u015f\u0131ld\u0131.<\/p>\n
Lego CEO\u2019su Niels B. Christiansen devrinde \u015firket online platformlara b\u00fcy\u00fck yat\u0131r\u0131mlar yapt\u0131. \u015eirket ayr\u0131yeten fiziki ma\u011fazalar\u0131n\u0131 ge\u00e7en sene y\u00fczde 25 art\u0131rarak global pazarda toplam 678 ma\u011fazaya ula\u015ft\u0131klar\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n
Milyarder Kjeld Kirk Kristiansen\u2019in ailesi taraf\u0131ndan denetim edilen \u015firket, 2020\u2019de global \u00e7apta 12 b\u00fcy\u00fck pazarda da oyuncak pazar\u0131n\u0131n hakimi oldu\u011funu bildirdi.<\/p>\n
Christiansen bahse ait yapt\u0131\u011f\u0131 a\u00e7\u0131klamada son 2 y\u0131lda uzun vadeli b\u00fcy\u00fcmeyi desteklemek i\u00e7in geni\u015f \u00f6l\u00e7ekli yat\u0131r\u0131mlar yapt\u0131klar\u0131n\u0131 belirterek \u201c2020\u2019de bilhassa e-ticaret ve eser inovasyonu alanlar\u0131nda bu yat\u0131r\u0131mlar\u0131n meyvelerini toplamaya ba\u015flad\u0131k\u201d de\u011ferlendirmesini yapt\u0131.<\/p>\n<\/p>\n
Bloomberg HT<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Her ya\u015f k\u00fcmesine hitap eden Lego, pandemi y\u0131l\u0131nda rekor sat\u0131\u015f ve k\u00e2r a\u00e7\u0131klad\u0131. Pandemi nedeniyle d\u00fcnya \u00e7ap\u0131nda uygulanan karantinalar sat\u0131\u015flar\u0131 …<\/p>\n","protected":false},"author":1,"featured_media":26908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-26907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"yoast_head":"\n
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