G\u0131d<\/span>ad\u0131\u015f\u0131 m<\/span>odern perakendenin k\u0131ymetli temsil<\/span>cisi <\/span>Zincir Ma\u011fazalar Derne\u011fi<\/span> d\u00fczenlenen bas\u0131n toplant\u0131s\u0131 ile yeni devir \u00e7al\u0131\u015fmalar\u0131<\/span> ve g\u00fcndeme dair g\u00f6r\u00fc\u015flerini payla\u015ft\u0131. Zincir Ma\u011faz<\/span>alar Derne\u011fi <\/span>\u0130dare <\/span>K<\/span>urulu \u00d6b\u00fcr<\/span>n<\/span>\u0131 <\/span>Serhan T\u0131nastepe<\/span>\u2019<\/span>nin <\/span>konut sahipli\u011finde d\u00fczenlenen bas\u0131n toplant\u0131s\u0131na dernek \u0130dare Heyeti \u00dcyeleri kat<\/span>\u0131l\u0131m sa\u011flad\u0131.<\/span><\/p>\n

2012 y\u0131l\u0131nda Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi ismiyle faaliyete ba\u015flayan ve Nisan ay\u0131ndan itibaren <\/span>Zincir Ma\u011fazalar Derne\u011fi<\/span> ismiyle<\/span> \u00e7al\u0131\u015fmala<\/span>r\u0131n\u0131 s\u00fcrd\u00fc<\/span>ren<\/span> derne\u011fin \u00fcyeleri <\/span>320 milyar TL d\u00fczeyinde bir ciroyu<\/span> temsil ediyor. <\/span>B<\/span>u <\/span>b\u00fcy\u00fckl\u00fckle <\/span>\u00fclke ekonomisin<\/span>e<\/span> de\u011ferli bir <\/span>katk\u0131 sa\u011fland\u0131\u011f\u0131n\u0131 b<\/span>el<\/span>irten<\/span> T\u0131n<\/span>a<\/span>stepe<\/span>; <\/span>\u201c<\/span>Son bir y\u0131lda \u00fcyelerimiz ortas\u0131na ka<\/span>t\u0131lan <\/span>de\u011ferli perakendecilerle derne\u011fimizin temsiliyetini<\/span> b\u00fcy\u00fck \u00f6l\u00e7\u00fcde geni\u015flettik. <\/span>\u00dc<\/span>lke <\/span>\u00e7a<\/span>p\u0131nda 50 bin sat\u0131\u015f noktas\u0131nda 300 bi<\/span>n <\/span>\u00e7al\u0131\u015fan\u0131m\u0131zla<\/span> ekonomimiz ve halk\u0131m\u0131z i\u00e7in en b\u00fcy\u00fck katk\u0131y\u0131 sunmak i\u00e7in \u00e7al\u0131\u015f\u0131yoruz.<\/span>\u201d<\/span> d<\/span>edi.<\/span><\/p>\n

\u00dc<\/span>ye <\/span>yap\u0131s\u0131n\u0131n geni\u015flemesiyle \u00e7al\u0131\u015fma bahislerinin da <\/span>\u00e7e<\/span>\u015fitlenece\u011fini ve daha faal faaliy<\/span>et<\/span>l<\/span>erin planland\u0131\u011f\u0131n\u0131 vurgulayan T\u0131nastepe, <\/span>\u201c<\/span>Dal\u0131n tamam\u0131na dokunan her t\u00fcrl\u00fc mevzuda; <\/span>mevzuat, e\u011fitim, istihdam yaratma, teknoloji, verimlilik, s\u00fcrd\u00fcr\u00fclebilirlik, e-ticaret, pazarlama, omnichannel<\/span> \u00fczere her g\u00fcndemi \u00fcyelerimizin dayanaklar\u0131yla i\u015fliyor, ortak <\/span>yarar yaratacak projeler \u00e7\u0131karmaya \u00e7al\u0131\u015f\u0131y<\/span>oruz.<\/span>\u201d<\/span> d<\/span>edi.<\/span><\/p>\n

Perakendenin k\u0131ymetli g\u00fcndemi:<\/span> D\u00fczenlemeler<\/span><\/strong><\/p>\n

Mevzuat \u00e7al\u0131\u015fmalar\u0131n\u0131n ve yeni d\u00fczenlemelerin p<\/span>erakende dal\u0131n\u0131n <\/span>g\u00fcndemin<\/span>de <\/span>her ge\u00e7en g\u00fcn daha da fazla yer tutmaya ba\u015flad\u0131\u011f\u0131na de\u011finen <\/span>T\u0131nastepe<\/span>, <\/span>\u201c<\/span>Mevzuat<\/span> \u00e7al\u0131\u015fmalar\u0131, derne\u011fimizin hali haz\u0131rda g\u00fc\u00e7l\u00fc oldu\u011fu bir husus. Perakende<\/span> b\u00f6l\u00fcm\u00fcn\u00fcn g\u00fcndemi mevzuat haberleriyle<\/span> ve yeni \u00e7\u0131kan d\u00fczenleme<\/span>lerle<\/span> daha \u00e7ok dolmay<\/span>a ba\u015fl\u0131yor. <\/span>Ticaretten etrafa, ithalattan taksitlere kadar bir\u00e7ok husustaki<\/span> d\u00fczenlemelerin<\/span> planlanm<\/span>as\u0131nda,<\/span> kaleme al\u0131nmas\u0131nda, <\/span>hayata ge\u00e7irilmesinde, ya\u015fanan aksakl\u0131klar\u0131n giderilmesinde dern<\/span>e\u011fimiz proaktif rol al\u0131yor. Hem derne\u011fimiz hem de i\u015fbirli\u011fi i\u00e7inde oldu\u011fumuz ba\u015fka sekt\u00f6rel kurulu\u015flarla birlikte mevzular\u0131m\u0131z\u0131 ilgili makamlarda savunuyoruz, ortak <\/span>\u00e7\u0131karlar\u0131m\u0131z\u0131 muhafazaya \u00e7al\u0131\u015f\u0131yoruz.<\/span>\u201d<\/span> d<\/span>edi.<\/span><\/p>\n

Perakende<\/span>nin gele<\/span>c<\/span>e\u011fi<\/span> Omnichannel Doru\u011fu<\/span>\u2019<\/span>nde<\/span><\/strong><\/p>\n

Dernek<\/span> \u00e7al\u0131\u015fmalar\u0131n\u0131n<\/span> \u00fc<\/span>yeleri<\/span>n g\u00f6r\u00fc\u015fleriyle<\/span> bir arada<\/span> \u015fekillendi\u011fini belirten <\/span>T\u0131nastepe<\/span>, <\/span>\u201c<\/span>\u00d6n\u00fcm\u00fczdeki devirde odaklanaca\u011f\u0131m\u0131z <\/span>mevzular\u0131 belirlerken \u00fcyelerimizden<\/span> onlin<\/span>e ticaretteki geli\u015fmeler<\/span>in takibine dair a\u011f\u0131r bir talep ald\u0131k. <\/span>B<\/span>u <\/span>emelle 26 May\u0131s g\u00fcn\u00fc yar\u0131m g\u00fcn s\u00fcrecek bir webinar d\u00fczenleyerek e-tic<\/span>aret ve omnichannel bahislerini ayr\u0131nt\u0131l\u0131 g<\/span>\u00f6r\u00fc\u015felim istedik. <\/span>Omni<\/span>channel Tepesi<\/span>\u2019<\/span>nde, dal<\/span>\u00fcn k\u0131ymetli bir g\u00fcndem<\/span>i haline ge<\/span>len bu bahislerdeki son geli\u015fmeleri, f\u0131rsatlar\u0131, birlikte b\u00fcy\u00fcme yollar\u0131n\u0131 ve tahlil tekliflerini g\u00f6r\u00fc\u015fece\u011fiz. <\/span>Z<\/span>irvemizde <\/span>kesimimizin k\u0131ymetli kurulu\u015flar\u0131n\u0131n y\u00f6neticilerini a\u011f\u0131rlayaca<\/span>\u011f\u0131z. <\/span>Y<\/span>ar\u0131m <\/span>g\u00fcnl\u00fck <\/span>webinar\u0131m\u0131z\u0131n i\u015ftiraki fiyats\u0131z olacak.<\/span>\u201d<\/span> d<\/span>edi<\/span><\/p>\n

V<\/span>eriml<\/span>ilik <\/span>tahlillerinin dal\u0131n her vakit ilgi oda\u011f\u0131nda oldu\u011funu vurgulayan <\/span>T\u0131nastepe<\/span>, <\/span>art\u0131k klasikle\u015fen <\/span>Perakende Teknolojileri Konferans\u0131<\/span>\u2019<\/span>n\u0131n da<\/span> y\u0131l sonuna hakikat webinar serisi halinde d\u00fczenlenece\u011fini <\/span>s\u00f6z etti.<\/span><\/p>\n

G\u0131dad\u0131\u015f\u0131 perakendede y\u0131ll\u0131k %18 gerileme<\/span><\/strong><\/p>\n

G<\/span>\u0131d<\/span>isim<\/span>\u0131\u015f\u0131 <\/span>perakende kesiminin 2021 y\u0131l\u0131 beklen<\/span>tilerine <\/span>de de\u011finen <\/span>T\u0131nastepe<\/span> \u015funlar\u0131 tabir etti: <\/span>\u201c<\/span>Besin d\u0131\u015f\u0131 perakendesi<\/span>nin k\u0131ymetli bir k\u0131sm\u0131ndaki eser k\u00fcmeleri<\/span> ertelenebilir gereksinimlerden olu\u015fuyor. Bu periyotta t\u00fcketici<\/span>m<\/span>m\u00fcsaade<\/span> bir\u00e7ok muhta\u00e7l\u0131\u011f\u0131n\u0131 \u00e7ok zorda kalmad\u0131k\u00e7a<\/span> erteledi<\/span>\u011fini g\u00f6rd\u00fck<\/span>. <\/span>M<\/span>a\u011fa<\/span>z<\/span>alardaki<\/span> trafi\u011fin de do\u011fal olarak azalmas\u0131, trafi\u011fe ba\u011fl\u0131 bu al\u0131\u015fveri\u015fleri de\u011ferli \u00f6l\u00e7\u00fcde kes<\/span>ti.<\/span> Bu <\/span>durumdan kozmetik, kitap-k\u0131rtasiye, <\/span>mobilya, konut geli\u015ftirme \u00fczere <\/span>kimi <\/span>alt <\/span>kategorilerimiz \u00e7ok olumsuz etkilendi. Cirosunun yar\u0131s\u0131nd<\/span>an fazlas\u0131n\u0131 kaybeden kategoriler<\/span>imiz<\/span> oldu.<\/span> Bunun yan\u0131nda evvelki d<\/span>k\u0131ymetlerle t\u0131pk\u0131 ciroyu yapan ve \u00fcst\u00fcne \u00e7\u0131kan kategoriler de var. <\/span>Nielsen <\/span>\u2013<\/span> TAMPF <\/span>Perakende Endeksi bilgilerine nazaran, t<\/span>emsil etti\u011fimiz kategoriler 2020 y\u0131l\u0131n\u0131 pandeminin tesiriyle toplamda yakl<\/span>a\u015f\u0131k <\/span>%18 gerileme<\/span> ile kapatt\u0131 maalesef. <\/span>2021 y\u0131l\u0131 i<\/span>lk \u00e7eyrekte<\/span> de %25 d\u00fczeyinde bir gerileme bekl<\/span>iyoruz.<\/span> Bununla bera<\/span>ber, pandemiyi b\u00fcsb\u00fct\u00fcn atlatt\u0131\u011f\u0131m\u0131zda, t\u00fcketicimizin erteledi\u011fi muhta\u00e7l\u0131klar\u0131 s\u00fcratlice kar\u015f\u0131lama e\u011filiminde olacaklar\u0131n\u0131 da varsay\u0131m ediyoruz. Bu da dal\u0131m\u0131z\u0131n kay\u0131plar\u0131n\u0131 telafi etmesinde de<\/span>st<\/span>ekleyici olacakt\u0131r.<\/span>\u201d<\/span><\/p>\n

Toparlanmak i\u00e7in takviyelerin s\u00fcrmesi kaide<\/span><\/strong><\/p>\n

S<\/span>ekt\u00f6r\u00fcn <\/span>toparl<\/span>a<\/span>n<\/span>m<\/span>a<\/span> s\u00fcrecinde de\u011ferli takviyeler<\/span>e muhta\u00e7l\u0131k duyaca\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izen <\/span>T\u0131nastepe<\/span>, <\/span>\u201c<\/span>Toparlanma s\u00fcrecinde yaln\u0131zca bizim gayretimiz de\u011fil, pandeminin seyri daha b\u00fcy\u00fck rol oynayacak<\/span>. Olay say\u0131lar\u0131n\u0131n denetim alt\u0131na al\u0131nmas\u0131, tedbirlerin d\u00fczg\u00fcn uygulanmas\u0131, b\u00f6l\u00fcmlerle birlikte yeni \u00f6<\/span>nlemler ve dayanaklar i\u00e7in kararlar al\u0131nmas\u0131, a\u015f\u0131lama program\u0131n\u0131n<\/span>h\u0131zlanmas\u0131 bizim de telafi m\u00fcddetimizi etkileyecektir.<\/span>\u201d<\/span> d<\/span>edi.<\/span><\/p>\n

D<\/span>i\u011fer <\/span>dallarla benzeri taleplerin perakende i\u00e7in de ge\u00e7erli oldu\u011funu vurgulayan <\/span>T\u0131nastepe<\/span>, <\/span>K\u0131sa \u00c7al\u0131\u015fma \u00d6dene\u011fi\u2019nin <\/span>devam etmesinin ve kurallar\u0131n\u0131n kolayla\u015ft\u0131r\u0131lmas\u0131n\u0131n ola\u011fanla\u015fma d\u00f6nemind<\/span>e ka<\/span>y\u0131plar\u0131n kar\u015f\u0131lanmas<\/span>\u0131 etab\u0131nda \u00e7ok de\u011ferli o<\/span>laca\u011f\u0131n\u0131 tabir etti. <\/span>T\u0131nastepe<\/span>, <\/span>dayanak taleplerine ait olarak \u015f\u00f6yle dev<\/span>am etti: <\/span>\u201c<\/span>Hayat ola\u011fana d\u00f6nmeye ba<\/span>\u015flasa bile i\u015flerimizdeki kay\u0131plar an\u0131nda yerine gelmeyecek. Daha b\u00fcy\u00fck bir toplumsal krizi \u00f6nlemek i\u00e7in b<\/span>u takviyenin s\u00fcrmesi ve kimi y\u00fck\u00fcml\u00fcl\u00fcklerimizin \u00f6telenmesi gerekiyor.<\/span> S<\/span>ekt\u00f6r\u00fc<\/span>m\u00fcz<\/span>, pandemi \u00f6ncesinde de mevcut te\u015fviklerden \u00e7ok fazla yararlanabilen bir kesim de\u011fildi. Te\u015fvik sisteminin perakende operasyonlar\u0131n\u0131 da kapsar halde revize edilmesi ba\u015fka bir t<\/span>alebimiz. Finansman kaynaklar\u0131na k<\/span>olay ve s\u00fcratli eri\u015fim, bor\u00e7lar\u0131n \u00f6telenmesi i\u00e7in bankalar\u0131n kimi fedakarl\u0131klarda bulunmas\u0131, faizsiz kredi imkanlar\u0131 yarat\u0131lmas\u0131, vergi y\u00fck\u00fcml\u00fcl\u00fcklerinin \u00f6telenmesi, yap\u0131land\u0131rmalar\u0131n y\u00fcr\u00fcrl\u00fc\u011fe al\u0131nmas\u0131 \u00fczere taleplerimiz de <\/span>finansman meselelerimizi bir \u00f6l\u00e7\u00fc<\/span> y\u00f6netilebilir hale getirecektir.<\/span>\u201d<\/span><\/p>\n

K<\/span>ira <\/span>takviyesi, maliyet denetimi i\u00e7in de\u011ferli <\/span><\/strong><\/p>\n

P<\/span>erakendecilikte <\/span>maliyet denetiminin hayati oldu\u011fun<\/span>a de\u011finen <\/span>T\u0131nastepe<\/span>, ciro yap\u0131lamayan bir devirde mecburen kira \u00f6demelerin<\/span>in devam etmes<\/span>in<\/span>in de dal\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde yaralad\u0131\u011f\u0131n\u0131 belirtti. <\/span>T\u0131nastepe<\/span>,<\/span> \u201c<\/span>Kira dayana\u011f\u0131n\u0131n kal\u0131c\u0131 bir tahlile ula\u015fmas\u0131 hem al\u0131\u015fveri\u015f merkezi hem de cadde ma\u011faza<\/span>lar\u0131m\u0131z i\u00e7in \u00e7ok k\u0131ymetli. Al\u0131\u015fveri\u015f merkezleri kapanma periyotlar\u0131nda yard\u0131mc\u0131 oluyorlar, yapan tahliller geli\u015f<\/span>ti<\/span>riyorlar. Lakin onlar\u0131n da kaynaklar\u0131 bir yere kadar. B\u00f6l\u00fcm\u00fcn en de\u011ferli payda\u015flar\u0131ndan olan al\u0131\u015fveri\u015f merkezlerinin de desteklenmesi, b\u00f6l\u00fcm i\u00e7in<\/span> de\u011fer ta\u015f\u0131yor. Caddelerde ise daha vahim durumlarla kar\u015f\u0131la\u015fabiliyoruz. Bu hususta h\u00fck\u00fcmetimiz bir an evvel ha<\/span>re<\/span>kete ge\u00e7meli diye d\u00fc\u015f\u00fcn\u00fcyoruz. Bununla birlikte KDV ve stopaj oranlar\u0131n\u0131n s\u0131f\u0131rlanmas\u0131 da ba\u015fka bir talebimiz.<\/span>\u201d<\/span> d<\/span>edi.<\/span><\/p>\n

A<\/span>l\u0131\u015fveri\u015f <\/span>merkezi alg\u0131s\u0131n\u0131n d\u00fczelmesi gerekli<\/span><\/strong><\/p>\n

S<\/span>ekt\u00f6r\u00fcn <\/span>s\u00fcratlice top<\/span>arlanmas\u0131nda m\u00fc\u015fteri trafi\u011finin de\u011ferine dikkat \u00e7eken <\/span>T\u0131nastepe<\/span>, al\u0131\u015fv<\/span>er<\/span>i\u015f merkezleri i\u00e7i<\/span>n olu\u015f<\/span>an yanl\u0131\u015f alg\u0131ya de\u011findi. <\/span>T\u00fcm tedbirlerin al\u0131nd\u0131\u011f\u0131, giri\u015fte hem \u00e7al\u0131\u015fanlar\u0131<\/span>n hem m\u00fc\u015fterilerin HES kodu ile denetim edildi\u011fi, i\u00e7eride t\u00fcm hijyen \u00f6nlemlerinin en \u00fcst seviyede uygulan<\/span>d\u0131\u011f\u0131, havaland\u0131rmalar\u0131n daima pak hava deveran\u0131 <\/span>sa<\/span>\u011flayacak seviyede tedbirlerle yap\u0131ld\u0131\u011f\u0131 bu yerlerin inan\u00e7l\u0131 yerler oldu\u011funu <\/span>vurgulayan <\/span>T\u0131nastepe<\/span>,<\/span> \u201c<\/span>\u00dclke iktisad\u0131 i\u00e7in <\/span>\u00e7ok k\u0131ymetli k\u0131ymetler<\/span>, b\u00fcy\u00fck yat\u0131r\u0131mlar ve turistler i\u00e7in cazibe merkezleri<\/span> olan bu <\/span>yerlerin<\/span> korunmas\u0131 i\u00e7in alg\u0131n\u0131n de\u011f<\/span>i\u015fmesi b\u00fcy\u00fck \u00f6ne<\/span>m <\/span>ta\u015f\u0131yor.<\/span>\u201d<\/span> d<\/span>edi.<\/span><\/p>\n

D<\/span>estekler,<\/span> \u00fclkel<\/span>erin rekabet g\u00fcc\u00fcn\u00fc belirleyecek<\/span><\/strong><\/p>\n

Pandemi sonras\u0131nda \u00fclkeler ortas\u0131nda<\/span>ki rol de\u011fi\u015fimlerinin, \u00f6zel dala sa\u011flanan dayanaklar oran\u0131nda ger\u00e7ekle\u015fece\u011fini \u00f6ng\u00f6ren <\/span>T\u0131nastepe<\/span>,<\/span> \u201c<\/span>Bu periyotta \u00f6zel kesimini destekleyen, <\/span>b\u00f6l\u00fcm <\/span>ihti<\/span>y<\/span>a\u00e7<\/span>lar\u0131n\u0131 s\u00fcratli kar\u015f\u0131layan \u00fclkeler daha rekabet\u00e7i hale gelecekler. \u00dclkeler ortas\u0131 dengelerin korunmas\u0131nda \u00f6zel kesime yap\u0131lan takviyeler ve hasebiyle pandemiden daha az yarayla \u00e7\u0131kan \u00f6zel b\u00f6l\u00fcmler rol belirleyici olacak. Bu nedenle <\/span>\u00fclkemizin rekabet g\u00fcc\u00fc<\/span>n<\/span>\u00fcn<\/span>korunmas\u0131 i\u00e7in \u00f6zel b\u00f6l\u00fcme yap\u0131lan takviyeler art\u0131r\u0131lmal\u0131,<\/span> h\u00fck\u00fcmetimiz bu periyotta daha eli a\u00e7\u0131k davranmal\u0131.<\/span>\u201d<\/span> d<\/span>edi.<\/span><\/p>\n

T\u0131nastepe<\/span>, Kademeli Ola\u011fanla\u015fma <\/span>s\u00fcreci <\/span>ve devam\u0131nda<\/span> b\u00f6l\u00fcm\u00fcn s\u00fcratle eski g\u00fcnlerine d\u00f6nmesine beklediklerini kelamlar\u0131na ekledi.<\/span><\/p>\n<\/p>\n

Bloomberg HT<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

G\u0131dad\u0131\u015f\u0131 modern perakendenin k\u0131ymetli temsilcisi Zincir Ma\u011fazalar Derne\u011fi d\u00fczenlenen bas\u0131n toplant\u0131s\u0131 ile yeni devir \u00e7al\u0131\u015fmalar\u0131 ve g\u00fcndeme dair …<\/p>\n","protected":false},"author":1,"featured_media":33320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[38,2719,259,136,228],"class_list":["post-33319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-gun","tag-icin","tag-onemli","tag-perakende","tag-sektor"],"yoast_head":"\n